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The 80% product

productbuilding

Ship at 80%. Not 100%.

The last 20% of polish often takes 80% of the time. And in that time, you could have shipped, learned, and iterated twice.

Why it works

Users don't need perfection. They need their problem solved. A slightly rough solution today beats a polished solution in three months.

The gap between "good enough" and "perfect" is where products die in development hell.

What 80% means in practice

  • Core functionality works
  • Main user flow is smooth
  • Major bugs are fixed
  • It's not embarrassing to show

It doesn't mean:

  • Every edge case is handled
  • All nice-to-haves are included
  • The code is perfectly refactored
  • Documentation is complete

When to go to 100%

Some things do need the extra polish:

  • Security and data handling
  • Core monetization flows
  • First impressions for new users
  • Anything that's expensive to change later

But most features? 80% is enough to learn.