About

I'm Gustavo Jordão — a product person who likes to build things. I work at the intersection of product management, design, and engineering.

Currently focused on payments and AI. Previously worked on developer tools, authentication systems, and crypto products. I care about craft, user experience, and making complex things simple.

I write about product thinking, the process of making, and ideas worth exploring. My digital garden is where I think in public — notes at various stages of development, from rough seedlings to polished ideas.

Based in Miami, sometimes in Portugal.

Currently

  • •Building products at the intersection of payments and AI
  • •Writing about product craft and building in public
  • •Exploring generative art and creative coding

Principles

Ship early, iterate often

80% shipped beats 100% planned. Learn from real feedback.

Taste is earned

Good judgment comes from experience. Make many small decisions.

Simple over clever

The best solutions are obvious in hindsight.

Write to think

Writing clarifies thinking. Share to learn faster.

Get in touch

gustavo@example.com@gustavofjordaogustavofjordao021Gustavo Jordão

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